Cabo en Vivo

Cabo en Vivo was Laneone's foray into producing destination luxury events, which would potentially lead to future festivals and other unique showcases.

ROLE

LaneOne

Principal / Design Director

CONTRIBUTION

Event site design and build
3D rendering
Purchase flow design and build
Mobile app enhancements

OVERVIEW

Building the systems to support luxury destination events would require us to add a variety of new features to the LaneOne product. Partnering with Onboard Experiential would give us some event design and marketing support.

The Microsite

The event required a major upgrade to our sales platform to support diverse package options and lodging. To add to the scope, we saw an opportunity: instead of hard-coding a promo site, we built a modular site builder to streamline future event launches. This extended the timeline but ultimately gave us flexibility to update content on the fly.

While the dev team worked on the admin tool, I designed the landing page using stock imagery, band admats, 3D renders, and composites. The hero centered on the iconic Cabo Arch, animated with a logo lockup and ambient seagull video for atmosphere.

Content covered packages across 17 hotels, seating and travel details, and excursions. A constantly evolving interactive SVG seat map was the biggest pain point under tight deadlines, but it was essential to the experience. Users were funneled through Laneone for room selection, seating, and transactions.

3D Renderings

Site Concepts

Using drone footage from multiple angles I rendered the event area over a couple of stills using sketchup and composited flat imagery. While the fidelity wasn't perfect it was enough to give a sense of scale and layout of the event and something for fans to get excited about.

The Purchase Flow

Once a user was funneled from the microsite to the LaneOne platform they were presented with a custom purchase flow to select lodging, seating, and any add-ons. The flow was designed to be as simple as possible while still accommodating a variety of options and price points.

Selecting between hotels, seating, and customizible date ranges were a challenging set of variables to incorporate. To keep the experience simple I broke the flow into five distinct steps with a progress indicator to show users where they were in the process. Each step was designed to be as visual as possible to help users understand their options and make informed decisions.

The App

While it didn't see the light of day the app was in the process of progressive enhancement, including all the details and functionality that the event required. Ultimately with the potential lack of wifi coverage for event antendees depending where they were lcoated, we opted to boil down some of the interactivity. The app included a custom interactive map with lodging, dining, and excursion details. A full event schedule with band bios and set times. A travel section with flight and transportation details. And finally a FAQ section to cover all the nitty gritty details.

Below you can find a merch design that I illustrated for the event. The graphic was a homage to the crest on the Mexican flag, a golden eagle devouring a rattlesnake, symbolizing the founding myth of the Aztec capital, Tenochtitlan.