Guro L. Flåten

Sjablong – the typeface

Sjablong is a typeface I developed at the SVA TypeLab summer recidency program 2017, with guidance from Tobias Frere-Jones, Dan Rhatigan and James Montalbano – over a period of 3 weeks. It is based an old display type found in 1930s issues of the newspaper Dagbladet. It includes scandinavian characters, several symbols, and a range og different accents and marks.

For a stencil font, it quite soft in appearance, with rounded corners and simple categories of shapes. Different triangles, circles, half circles and rectangles make up all the characters.

Some of the most interesting characters were the ones I didn’t have any reference. I played with how far I could manipulate the letters without it seeming out of context with the rest.

Below is an example of Sjablong in use. It fits within this context as a bold and stylistic display type where legibility increases with distance. With it’s modular nature, it can easily be translated to a brand or a logo without much work, including illustrations and patterns. I have combined Sjablong with a monospaced typeface made for screens, as a contrast to the analogue feel of the stencil type.