Guro L. Flåten

Olfactory perfume - a self initiated project (2013)

The world of perfume is a mostly pretentious one, so I imagined a brand new perfume house who are all about being straight forward. No french, no cryptic scent descriptions, no ambiguous language.

Olfactory, a name inspired by the sense of smell itself, release perfumes with minimalistic, but most importantly understandable fragrances. When stacked on a shelf, the brand name is concealed to bring focus to the scent alone. The bottles were 3D modeled.