Guro L. Flåten

«Gutten i plastposen/The Baby in the Plastic Bag»

One October morning in 1991, a newborn baby boy was found inside a plastic bag in a churchyard in Oslo, Norway. The infant was on the brink of death. What occurred in the subsequent hours, weeks and years constitutes a thrilling drama and piece of narrative journalism.

Journalist Bernt Jacob Oksnes, designer Anders Wiik and I created a reading experience surrounding a thrilling story.

It was important to us that the overall look and feel captured the urgency and seriousness of the case. We had access to amazing archive photography from the investigation, and further private photos when the drama had settled down. We focused on ‘setting the scene’ at the start of each chapter, with a moving image accompanied by environmental sound. Throughout the story, we utilised the photography as much as we could, and made sure to customise the experience for every viewing size.

Overall, sensory details were important, but most of all we focused on readability and user experience, as this is a very long and emotional story. It was released in both Norwegian and English. The series has achieved record-breaking success in Norway and the rest of the world, attracting more than 1,1 million unique online users, which translates as 20% of the entire Norwegian population. All in all, readers have spent a total of 22 years reading the series.